Style Guide
Please reference the list below whenever you’re creating new images for your site. You should find a size for all possible images you’ll need/use.
Image Sizes
- Header Images (for circles & squares): 600 × 600px JPG
- Card Icons: 75 × 75px SVG or PNG
- Cards Block Background Photos: 1000x × 1000px JPGs on White (or smaller if desired, but uniform per block)
- Cards Block Headshots: 500 × 500px JPG
- Promo Block Images: 1000x × 600px JPG
- Featured Testimonial Person: 120 × 120px JPG
- Blog Thumbnail: 1200 × 450px JPG
- Video Thumbnail: 900 × 505px JPG
- Bio Headshot: 500 × 500px JPG
- Footer CTA Background Images: 1920px × 600px JPGs
- Blurb Icons: 120px × 120px
- Logos: 150px × 150px
- OLD DESIGN: News Thumbnail: 450 × 225px JPG
- OLD DESIGN: Big Feature Block (solo, tile, & bkgd images): 800 × 800px JPG
- OLD DESIGN: Text & Media Block Graphics Used for Circles: 800 × 800px JPG
- OLD DESIGN: Text & Media Block Graphics: 800 × 800px PNG or JPG
Font Specifics
- Font Uses: Inter Regular, Bold, Italic, Bold Italic – • /
- Headers on White/Tan BKGDs – • / • Color: #403D3A
- Headers on Orange/Charcoal BKGDs – • / • Color: #FFF
- Text on White/Tan – • / • Color: rgba(64,61,58,0.7)
- Text on Orange/Charcaol BKGDs – • / • Color: rgba(255,255,255,0.85)
- Links – • / • Color: #FB4F14
- H1: Mobile – , 700 • 36/42px • Letter-Spacing: -1.5px • Margin: 0 0 15px
- H1: Tablet – • 60/66px • Letter-Spacing: -3px
- H1: Desktop – • 70/70px
- H2: Mobile – , 700 • 26/34px • Letter-Spacing: -1px • Margin: 0 0 10px; padding: 10px 0 0;
- H2: Tablet & Desktop – • 40/50px • Letter-Spacing: -1.25px • Margin: 0 0 15px; padding: 20px 0 0;
- H3: Mobile – , 700 • 22/28px • Letter-Spacing: -0.25 • Margin: 0 0 10px; padding: 10px 0 0;
- H3: Tablet & Desktop – • 32/28px • Letter-Spacing: -1px • Margin: 10px 0 15px
- H4: Mobile – , 700 • 18px/24px • Letter-Spacing: -0.25px • Margin: 0 0 10px; padding: 10px 0 0;
- H4: Tablet & Desktop – • 24/32px • Letter-Spacing: -0.5px
- H5 – , 700, ALL CAPS • 17/20px • Letter-Spacing: -0.25px • Margin: 0 0 10px;
- H6 – , 700 • 18/24px • Letter-Spacing: -0.25px • Margin: 0 0 10px
- Paragraph Text: Mobile – , 400 • 14/20px • Letter-Spacing: -0.25px • Margin: 0 0 20px
- Paragraph Text: Tablet & Desktop – • 18/28px • Letter-Spacing: -0.5px
- Intro Class: Mobile – • 18/26px
- Intro Class: Tablet & Desktop – • 24px/34px
- UL & OL – • / • Margin: 0; Padding: 5px 0 10px;
- LI’s: Mobile – • 14/22px • Letter-Spacing: -0.25px • Margin: 0 0 15px
- LI’s: Tablet & Desktop – • 17/25px • Letter-Spacing: -0.5px
- Pre-Title P Class: Mobile – , 700 • 15/18px • Color: rgba(64,61,58,0.7) dark, rgba(255, 255, 255, 0.85) light • Letter-Spacing: -0.25 • Margin: 0 0 10px
- Pre-Title P Class: Tablet & Desktop – • 18px/24px
- Breadcrumbs: Mobile – • 12/15px • Letter-Spacing: -0.25 • Margin: 0 0 8px
- Breadcrumbs: Tablet & Desktop – • 15/20px • Margin: 0 0 10px
Site Color Values
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#FFF |
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#F6F5F3 |
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#FB4F14 |
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#000 |
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#675c53 |
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#72C7E7 |
