For those who live in the Midwest, the mere mention of the word seasonality instinctively suggests to-do lists. Whether it’s winterizing your home before the onset of a harsh winter or testing your sprinkler system before a hot summer, seasonal preparation is critical for avoiding larger, more expensive problems.

Owners of many small businesses in the entrepreneurial hotbed of Illinois also need to grasp the importance of planning to navigate the seasonal ebbs and flows of revenue successfully. Just as seasonality connotes drastic swings in temperature and weather patterns, a similar definition applies to the owners of seasonal businesses.

“From a business owner’s perspective, seasonality is just when a time of year has a disproportionate amount of your revenues,” says Stephen Ball, Senior Vice President and Head of Business Banking at Byline Bank. “Obviously, anyone who has driven in Illinois knows that summers are busier than winters for construction while snowplow operators see their revenues rise in winter.”

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